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Website development brief

Below you will find provisional form for order of web-site development service by ‘Nefrit’ studio. Please answer as detailed as possible the given questions.

Your answers will help to obtain an idea about you, your company, your customers, and also about personal preferences and tastes. Using this information, we will be able to define requirements for developing website more accurately.

Tell about yourself
What is your name, your position, what is your relation to the order and customer, what are your contact details etc?
Tell about your company
What is your company’s name, correct spelling, possible abbreviations, is it possible to translate your company’s name to other languages, which name should be used, etc?
Describe the field of your activity and area of business
Specify your advantages, differences, key points, which you’d like first of all to inform the audience.
Does your company have a mission, objective?
If you have a slogan or motto - please quote.
Describe the purpose of website development.
Do you order the first variant or it will be redesign of previous version (specify the problem for redesign)? Which practical results you would like to obtain with the help of the new website.
Describe the specific results that you would like to get through the site
Describe results, which you would like to obtain with the help of the new website. Sales volume increase, trade mark recognizability rise, website visitors’ growth, client base increase etc.
Describe your target group
Make examples of 3-5 website you are fond of.
It’s desirable that they would be from your business area. Describe in details why you like them. Note possible disadvantages of these websites.
Make examples of 3-5 websites you don’t like.
Describe in details what parts of their implementation look disadvantageous and what are the reasons for it.
Your preferences for the color gamut of the future site
If you have already got the developed elements of your company's style (logotype, brandbook, polygraphic products, etc.), which we can use in design development, share these things with us, please.
Describe the mood and associations, which should cause the design of your future site
Can you describe the spirit and associations, which the design of your future site must invoke, highlight the corresponding lines on the right and put down your ideas in a free way under the list
Enumerate suggested parts of your future site
Highlight the corresponding lines on the right and put down your ideas in a free way under the list
Choice of project stylistics
Does your company have enterprise style, logotype, advertisement materials, billboards? If not, do you need their development?
Language version of the site
Are you going to publish foreign version of the site? Who prepares information for these versions?
Site support
Do you need further technical, information design support from the developer and what is the frequency of its appearance?
Approximate date of the site launching
Are there any outer circumstances which can change the schedule (for example, PR-campaign, exhibitions or annual report)?
Indicate approximate budget
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